We’re proud to celebrate the appointment of Jake Lawley to the Generation BTA Board, a key industry group designed to champion the next generation of business travel leaders.
Generation BTA, part of the wider Business Travel Association (BTA), brings together rising stars from across the sector to share fresh perspectives, influence industry direction, and help shape a sustainable, inclusive future for business travel. The programme was created to ensure the industry continues evolving by reflecting the needs, voices and ambitions of the broad community it serves.
A strong track record with the BTA
Jake’s appointment marks another exciting milestone in our close and long‑standing relationship with the BTA.
In September 2025, Donna Fitzgerald, our Chief Growth Officer, was appointed as a Director on the BTA Board, strengthening our voice at the highest level of industry leadership. While earlier in 2025, Georgia Suttie, our Product Development Manager – MeetingsPro, served as Chair of the Generation BTA Advisory Board, playing a vital role in championing innovation and supporting the development of future talent.
This pedigree underlines our commitment to shaping the future of business travel - and Jake’s appointment further reinforces that leadership position.
Jake’s passion for the industry
Jake has quickly earned a reputation and across the industry for his energy, expertise and passion for business travel.
Speaking about his appointment, Jake said:
“I’m delighted to be able to join the Generation BTA Board. Travel is in my DNA and this represents an opportunity for me to have my voice heard, share ideas and support BTA initiatives within the wider travel industry. We as a business work very closely with the BTA and I am very grateful to have the opportunity to represent our business. Watch this space - big things are coming!”
A message from Donna Fitzgerald
Donna Fitzgerald, Chief Growth Officer and BTA Board Director, added:
“I’m absolutely delighted to see Jake join the Generation BTA Board. His passion for business travel, his dedication to our customers, and his commitment to driving positive change make him an exceptional representative for both Clarity and our industry. As someone who also serves on a BTA board, I know firsthand how valuable these platforms are, and I couldn’t think of a better colleague to help shape the future of our sector.”
Looking ahead
We are incredibly proud of Jake’s achievement and excited to see the impact he will make as part of Generation BTA. His energy, insight and drive will undoubtedly contribute to the continued evolution of the business travel industry.
Congratulations, Jake - from everyone at Clarity. We can’t wait to see what you deliver next.
